Speaking about the brand revamp, Kapil Grover, Chief Marketing Officer said, “Burger King India continues to evolve as a brand matching the needs of its guests. The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality standards, such as the removal of synthetic colors and artificial flavors from food, as well as an ambitious pledge to environmental sustainability.ĭialing up taste and quality through design, every design element was intentionally reimagined to better reflect the new Burger King food journey. We wanted to use design to get people to crave our food its flame-grilling perfection and above all, its taste,” said Raphael Abreu, International Head of Design, Restaurant Brands International - Burger King, Popeyes and Tim Hortons.
“Design is one of the most essential tools we have for communicating who we are and what we value, and it plays a vital role in creating a desire for our food and maximizing guests’ experience. The new packaging showcases the new logo very proudly while including bold colours and playful illustrations of ingredients. Real crew members feature in the new brand advertising. New crew member uniforms reflect flame grill masters, mixing contemporary and comfortable style with distinctive colours and graphics. ❤️❤️❤️ #design #BurgerKing /lYxC2TdSW5- Fer Machado January 7, 2021 When our great crew members look good and they know it! Love love love the photo shooting with our real crew members. It is inspired by the shapes of Burger King food items - rounded, bold, yummy and the brand’s irreverent personality. The new proprietary brand font being used across assets is called Flame. Inspired by the iconic Burger King flame grilling process and fresh ingredients, the new photography is hyper-textured and dials up the sensorial aspect of the food.Ĭolours selected for the new logo are unapologetically rich and bold. Also Read: Burger King India releases old ad ft Rahul Bose and Bananas
The new minimalist logo seamlessly meets the brand evolution of the times and pays homage to the brand heritage with a refined design that’s confident, simple and fun. The design principles of the new identity capture the unique characteristics of the Burger King brand: Mouthwatering, Big & Bold, Playfully Irreverent, and Proudly True. #marketing #design /fX9EI0bXzK- Fer Machado January 7, 2021 It was about time! Thanks and our talented design team for the incredible work. Truly excited with the #BurgerKing visual identity work we are unveiling today.
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